Percorso:ANSA > Nuova Europa > Expo 2015 > 'Vivere all'Italiana'to take China model
'Vivere all'Italiana'to take China model
Project presented at Palazzo Italia
21 October, 19:25
(ANSA) - MILAN, OCTOBER 21 - The artistic curator and the man
behind the idea of Pavilion Zero at Expo Milano 2015, Davide
Rampello said Wednesday that 'Vivere all'Italiana' was a model
that moved beyond simply ''Made in Italy policies''.
The project stems from the desire to create retail spaces in
China for Italian specialties and is unique in the narrative way
in which it conveys Italian lifestyles scenically and
emotionally.
Sicily will be the protagonist of the program, having already
had meetings and signed agreements with Chinese enterprises.
''The idea is to take,'' he said, ''the extraordinary variety
of Italian artisanal products from the agrofood, fashion and
desire sectors to China. In this way we export a way of
thinking, a way of living.'' (ANSA).
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