(ANSA) - Rome, October 2 - Milan Expo 2015 is celebrating
coffee with an exhibit of photographs by Brazilian
photojournalist Sebastio Salgado showcasing workers in coffee
production.
The show was presented at the coffee cluster Thursday, on
Expo Coffee Day, and will debut in the United States after the
world's fair ends on October 31.
"From the Earth to the Cup" portrays people in the industry
at the food-themed Universal Exposition, which focuses on issues
including sustainable farming and fighting world hunger under
the banner 'Feeding the Planet, Energy for Life'.
The photos were snapped over a period of 12 years, from
2002 until 2014, in 10 countries from which leading
Trieste-based coffee producers Illy buy coffee, including
Brazil, India, Indonesia, Ethiopia, Guatemala, Colombia, China,
Costa Rica, El Salvador and Tanzania.
President and CEO Andrea Illy is the curator of the coffee
cluster at Expo.
"Millions of people in the world survive thanks to coffee",
Salgado said at the opening of the exhibit.
"We wanted to tell the story of that world", which produces
500 billion coffee cups that are consumed every year, including
700 million a day in Europe, he explained.
The photojournalist said agriculture and reforestation are
key issues that should be discussed at an upcoming United
Nations Climate Change Conference scheduled in Paris from
November 30 through December 11.
Several other events were organized to celebrate Expo's
Coffee Day, including debates, shows and exhibitions which were
attended by experts including American economist Jeffrey Sachs.
Initiatives included 'Coffee4Change', organized by Oxfam
and the International Coffee Organization (ICO) in cooperation
with Expo organizers and coffee producers Illy and Lavazza.
"It is the first fundraising project dedicated to coffee and
the community of coffee workers, inspired by the Neapolitan
tradition to pay an extra coffee for a stranger in need called
caffè sospeso, or suspended coffee.
The tradition boomed during World War II and has become
popular again during the economic recession.
Donations can be made until Expo wraps up on October 31 on
the website coffee4change.oxfam.org for one or more "suspended
coffees", to support projects organized by Oxfam, a civil
society participant at the world's fair.
Meanwhile Swiss multinational Nestlè on Thursday said it
would invest 350 million Swiss francs (approximately 320 million
euros) over 10 years in a project to increase global coffee
production on a sustainable basis and with full respect for the
environment.
The so-called Nescafè Plan was announced on Expo's Coffee
Day and provides for the distribution of 220 million
high-yielding and disease-resistant coffee plants by 2020
through public and private partnerships and training for 10,000
farmers each year.
In addition, some 250 agronomists are reportedly already
working with coffee producers to improve the their crop on a
sustainable basis as part of the plan.