Nestlè to invest in sustainable coffee

10-year project involves distribution of 220 mn plants

(ANSA) - Milan, October 1 - Swiss multinational Nestlè on Thursday said it would invest 350 million Swiss francs (approximately 320 million euros) over 10 years in a project to increase global coffee production on a sustainable basis and with full respect for the environment. Presentation of the so-called Nescafè Plan coincided with Coffee Day at Expo. The project involves the distribution of 220 million high-yielding and disease-resistant coffee plants by 2020 through public and private partnerships and training for 10,000 farmers each year. Cultivation, production and responsible consumption form the basis of the project, with a particular emphasis on plantation management. Some 250 agronomists are already working with coffee producers to improve the quality and quantity of their crop on a sustainable basis.


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