An increasing number of Swiss tourists are crossing their country's southern border to discover the world and culture of wine directly where it is produced.
Their geographical proximity helps, and they come to Italy to buy directly from Veneto wine cellars in the Valpolicella zone.
In an interview with ANSA, the director of the Valpolicella Consortium, Olga Bussinello, said wine tourism increases during the holiday season, with New Year's just around the corner.
She said the Swiss are attracted to Lake Garda, which is among one of the most popular places to spend a few days of vacation as well as an excellent destination for visiting wine cellars.
This is especially true for residents in the Italian part, such as Lugano, which is just over 200 kilometres from S.
Ambrogio della Valpolicella, in the heart of the Consortium.
"These are consumers who come down willingly and often in our zones to buy wine in the summer, but even in this period of end-of-year holidays," Bussinello said.
"They are also fairly habitual; once they discover a producer they almost always come back. Our success is also found in knowing how to tell the story of an enjoyable wine that meets with their tastes," she said.
The success of an exhibition that took place in October in Zurich is no coincidence; over 50 Valpolicella wine labels produced by 17 producers in the Veneto territory participated.
In terms of the wines from the Valpolicella zone, Ripasso shares with Amarone a full-bodied structure, with a good quality-price ratio, and the results are in the fact that sales in 2018 increased by 9%.

In collaboration with:
Consorzio per la tutela dei vini Valpolicella