A bar in southern Italy is offering customers half-price coffee if they bring their own cup for it.
The bar at Venafro near Isernia in Molise is charging 50 eurocents for an espresso if clients bring their tazzina from home.
"It's an anti-crisis and green initiative because it enables us to curb costs and save water, detergent and electrical power," said the owner.
"We've already had a lot of customers fetching up to the bar with their cups brought from home".
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