The Cibus food fair won't merge with
Milan's Tuttofood, said Luigi Scordamaglia, president of Italian
food producers' association Federalimentare, on Monday.
"The Cibus brand is absolutely unique both on a national
and international level; it's the model itself of Italian
farming and food. Therefore it's impossible to see a total
coordination of the national farming business that doesn't come
under the Cibus brand umbrella, also because it's a very strong
brand abroad," Scordamaglia said.
"With the government's direction I'm sure that instead,
we'll manage to have an overall coordination that perhaps
lightly differentiates the target markets of each fair".
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