Italian museums should boost their
use of social media, according to a report from the Civita
cultural association presented Wednesday.
According to the report, the use of social networks to
interact with clients and attract more visitors is "not yet a
strategic and significant goal" for Italian museums - apart from
museums of contemporary art - and their language is "not
inclusive or suited to a digital audience".
The report called for "innovative" programmes to bring
museums up to date with the digital age, working with "research
centres and cutting-edge companies".
Civita's vice president, Nicola Maccanico, said "there'a a
lot to be done, we know what needs to be done, and that's good
news, but now we have to do it".
"We have a gap to make up," said Culture Minister Dario
Franceschini, "but the reform of the ministry, the autonomy of
museums, directors that come from international experiences aim
precisely to close that gap".
Franceschini also noted that the world congress of the
International Council of Museums (ICOM) in July would be "an
important opportunity to explain our reform and exchange
knowledge".
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