Media companies Sky, Mediaset and
Rai made about 90% of revenues in the Italian television market
in 2015, media watchdog Agcom said in a report on Tuesday.
Broadcaster Sky remained in the lead, holding a 32.5% share
of the market in 2015. Mediaset was in second place with a 28.4%
share and Rai was close on its heels with 27.8%. Discovery
followed with 2.3% and the Cairo group with 1.5%.
Overall revenues in the Italian media sector fell in 2015
by 1.2% to 14.207 billion euros from 14.378 billion euros in
2014, Agcom said, adding however that the rate of decline in the
industry had eased off compared to previous years.
Television and radio made up the largest part of the
sector, accounting for 8.5 billion euros of revenues. Editorial
revenues fell 7.5% to 3.998 billion euros, while Internet
revenues rose 5.2% to 1.708 billion euros.
The newspapers sector saw revenues decline 5%, suffering
from a fall in advertising income as well as sales.
Agcom said the crisis in the newspaper industry, which was
also reducing the number of publications, had inevitable
repercussions on the breadth and quality of information.
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