(ANSA) - BUCHAREST - Freedom of the press, the future of the media business and models of sustainable business were just some of the topics discussed during the second day of 9th edition of the South East Europe Media Forum (Seemf), forum focusing on the media sector in CEE and organised by South East Europe Media Organisation (SEEMO), Central European Initiative (CEI) and Kas.

Speakers at the forum included Olender Marcin, public policy and government relations manager Central and Eastern Europe at Google, who stressed the importance of keeping free content on the web.

Paul Radu, executive director of the Occrp (Organized Crime and Corruption Reporting Project), underlined that it is essential to support investigative journalism by using the hybrid model which provides both public funding and 'grants', whereas Orlin Spasov, head of the Media Democracy Fund Bulgaria, explained that the tabloids in eastern Europe have already established a model of sustainable business. Some problems remain, however, for those who produce high quality content. Cristoph Lanz, Deutsche Welle, said that the motto ''content is dominant in the new media world'' is already ''outdated'', whereas ''context is the real master nowadays'', he said. The next edition of Seemf will be held in Belgrade in 2016.(ANSA).