Instagram starts like-hiding experiment

Network wants focus to be on videos and photos, not likes

(ANSA) - Rome, July 17 - Instagram has started hiding the number of 'likes' that posts get in Italy in an experiment to see whether users would prefer the social network to be less competitive.
    The move follows a similar trial in Canada.
    "We want to help people to focus on the photos and videos that are shared and not on the likes they receive," said Tara Hopkins, Head of Public Policy EMEA for Instagram.
   

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