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ENI launches #azzurro campaign

ENI launches #azzurro campaign

Incautious statements damage tourism, tourist board says

Rome, 21 April 2016, 12:07

Redazione ANSA

ANSACheck

Italians have reacted defiantly to foreign newspaper reports that the country's beaches could be a target for terrorists with a social media campaign under the hashtag #azzurro (blue).
    The initiative was launched by the national tourist board ENIT on Wednesday in response to a report in German daily Bild that European beaches, in particular ones in Italy, Spain and the south of France, could be a target for Islamist suicide bombers. "Terrorism planned on our beaches!" wrote Bild citing subsequently denied contacts between the Italian secret services and the German ones.
    Interior Minister Angelino Alfano and the Italian intelligence services immediately dismissed the report, which also said there were fears that terrorists may disguise themselves as people hawking goods on beaches.
    "In #Italia abbiamo 7458 Km di splendide coste. Aiutateci a raccontarle con vostre foto e video utilizzando l'hashtag #azzurro @ENIT_italia" (In #Italy we have 7458 km of splendid coastline. Help us to recount them with you photos and videos using the hashtag #azzurro), ENIT said in a tweet.
    Culture Minister Dario Franceschini was among the first people to take up the invitation, along with Culture Undersecretary Dorina Bianchi.
    The initiative came after ENIT on Tuesday affirmed its "total confidence in the way the government is managing security in our country" and expressed "concern and upset over the publication of media reports aiming to make the situation of insecurity in Europe more tense".
    "Tourism, a fundamental resource, not only economically but also for promoting our common cultural and natural heritage, risks becoming one of the sectors that is most damaged by incautious statements," ENIT said.
    Beach operators joined the chorus of protest, also pointing out that "many hawkers are familiar figures in so much as they have been operating on our beaches for several years", according to Riccardo Borgo of retailers' association Confcommercio.
   

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