More than seven million people
have visited Milan's Expo 2015 world fair since it opened its
doors at the start of May, including many visitors from abroad.
Among the most visited areas of the food-themed Expo is a
pavilion dedicated to "Made in Italy" culinary products - Cibus
è Italia - Federalimentare.
The pavilion is organised by Fiere di Parma trade fair
company and Italian food-producers federation Federalimentare,
who together run the bi-annual Cibus food trade fair in Parma.
"Based on an internal survey it emerged that our pavilion
is among those most visited by foreigners because it is the only
one at Expo that showcases the entire variety of Italian
production… from salami to cheeses, from oil to pasta, from
desserts to coffee," said the directors of Fiere di Parma.
"Here the stories, production techniques and recipes of
Italian food are explained," they said.
Visitors have particularly appreciated the tasting corners
in the pavilion, where they can try Italian products including
cheese such as Grana Padano and Pecorino, fruit juices and other
snacks.
Fiere di Parma's "Cibus è Italia" pavilion is made up of
three floors.
On the top floor there is a lounge, restaurant, and meeting
room where they hold conferences, workshops and meetings between
buyers and production companies.
So far, 850 foreign buyers have taken part in
business-to-business meetings, 300 of which were arranged by a
special programme of Fiere di Parma and the Italian Trade
Agency. Of those 300, 120 buyers have visited 40 food production
sites in Italy.
The buyers come from countries including Austria, Brazil,
Canada, Indonesia, Japan, Peru, Switzerland and the United
States.
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