The largest Lego Certified
Store in Italy is set to open in Milan on November 11 in
collaboration with the Percassi Group, following previous
openings in Arese, Marcianise, Orio al Serio and Turin.
The 270-square-metre store is located on Corso Manforte 2
at the corner of Piazza San Babila, and will have tables full of
Legos in every size, shape and color for visitors to play with.
There will also be an "Immersion Portal", a large
transparent box that children can go inside for seeing special
Lego creations up close.
In addition, the "Minifigures Scanner" can create an alter
ego of the user in a Lego minifigure version.
For the occasion, the company is launching a contest called
#BeTheLEGOStar, for the most original creation of six Legos made
from the 915 million possible combinations.
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