(ANSA) - Milan, October 6 - Water and soft drinks maker San
Pellegrino Group launched a manifesto for Made in Italy products
Tuesday at the Expo 2015 world's fair.
The manifesto highlights the strengths of Italian products
and aims to boost cooperation between firms as they seek to
expand in foreign markets.
Signed by business executives from key Made in Italy
sectors as well as business associations Confagricoltura for
farming and Confartigianato for hand-made goods, the document
was officially handed over to the Italian government,
represented by under-secretary for reforms, Ivan Scalfarotto.
"This manifesto represents the need to make the most of the
knowledge gained during Expo and the value that is created by
our excellence," said San Pellegrino Group CEO Stefano Agostini.
The document aims to defend and promote the transmission of
know-how from generation to generation, give a global vision to
local excellence, create synergies between complementary
sectors, and increase Italy's competitiveness.
"To be successful abroad Made in Italy must present itself
with a united vision that promotes Enterprise Italy rather than
individual companies," the document says.
One section is dedicated to training, an area in which the
manifesto calls for greater investments.
Scalfarotto said the government has set aside 260 million
euros to support Italian companies' development abroad. He said
it was expecting a 5.1% rise in Italian exports in 2015, and
that it aimed to increase the number of companies that export to
22,000 from 14,000.