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Mediaset's advertising revenue
was up 4.5% in the first four months of the year, CEO Pier
Silvio Berlusconi said Wednesday.
He said the result was "beyond expectations" and that
Pay-TV Premium had produced a "nice profit".
He added that the first fruits of the recent deal with
French media giant Vivendi to create a pay-TV giant rivaling Sky
"will be seen at the start of 2017".
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