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Armani brings minor transgressions, charm to Milan Fashion Week

Armani brings minor transgressions, charm to Milan Fashion Week

Brand presents ode to multiculturalism

Milan, 26 September 2016, 18:35

ANSA Editorial

ANSACheck

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-     ALL RIGHTS RESERVED
- ALL RIGHTS RESERVED

Giorgio Armani has brought a number of minor transgressions to his latest collection, named 'Charmani', on show at this year's Milan Fashion Week.
    It features short shorts with a veil, a scarf wound around the model's head as if it were a turban and a bag with fringe. The charm and rigor the designer is known for have been paired with softer tones and blue and violet hues. The soft baggy trousers, flats and turbans have an ethnic-style feel to them but "it is a city one and not that of the desert", Armani said.
    He noted that the collection is a sort of ode to multiculturalism.
    "We live in this world and we must hold it tight, accept it and give value to it," he said. "But it is painful for me not to be able to go to countries like Libya any longer. But this is the world we live in and we must seek to preserve it.
    "It is very difficult," he noted at the end of the fashion show, "to get out of one's own habits, but I have the right and even the duty to make some people unhappy, to modernize my way of seeing the world and women".
    And so pajama-like trousers paired with short leather boots, little dresses with puffy sleeves and transparent blouses are all seen in Armani's latest. He added: "we need to consider what transgressing means.
    Everyone needs new things and the important thing is that only five are not sold, otherwise there will be ever fewer shops". He said that 2016 "has had many surprises, with discounts of between 10% and 20%, and the huge Chinese explosion. "I once told the president that China was getting very closer...now it is a bit less so. "China is a good market for us, but we have to be careful not to blow things up to larger than they are. "We need to stay calm".
   

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