Fifty people who ride
their bikes to work instead of driving will be able to earn up
to 600 euros during a year-long pilot project soon to be
inaugurated in the Tuscan town of Massarosa, about 30 minutes
north of Pisa.
The 30,000-euro 'Bike to Work' project is funded with
proceeds from the town's traffic tickets, earmarked by law for
improving road safety.
Cyclists in the programme will earn 25 cents per kilometer
ridden to and from their workplaces, tracked by a special
smartphone app, up to a monthly cap of 50 euros.
One of the programme's main supporters is the Italian
Federation for Friends of the Bicycle (FIAB).
"It's rare to find an administration capable of translating
political will into a concrete act as quickly as they've done
here in Massarosa," said FIAB President Giulietta Paglianti.
"We hope that this will become a pilot town and an example
for others".
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