Italian eyewear giant
Luxottica on Wednesday signed a three-year deal to open up to
500 outlets of its LensCrafters brand in Macy's department
stores in the US.
The agreement builds on a successful relationship between
the two companies that has resulted in the opening of
approximately 670 of Luxottica's Sunglass Hut locations within
Macy's stores to date.
Together, Macy's and Sunglass Hut have more than tripled
the size of the sunglass business at Macy's in the past six
years.
LensCrafters, a leader in quality eye care, will now be the
exclusive optical retailer of Macy's and the first optical
retail brand to expand nationally in a major department store.
Macy's will be the exclusive department store host of
LensCrafters shops.
LensCrafters will open its first new Macy's location in
April of 2016, with the goal of opening approximately 100
locations by the end of next year.
"Macy's and Luxottica have a successful history together.
Our relationship is built around a shared mission of providing
customers with the highest quality products, a passion for style
and a broad brand portfolio able to meet diverse consumer
choices," said Adil Khan, CEO of Markets, Luxottica Group.
"The optical retail industry has incredible growth
potential in North America and we see this agreement as a
long-term investment in our customers' eyes. Macy's has a
highly-engaged, influential customer - we will serve them to the
highest standard with an optical experience that is uniquely
LensCrafters," said Khan.
"We look forward to welcoming LensCrafters into Macy's
stores nationwide and to deepening our successful relationship
with Luxottica," said Jeff Gennette, president of Macy's, Inc.
"In particular, LensCrafters reinforces Macy's commitment
to the health and wellness of our customers. Eye health is
critical to everyone's personal well-being, and easy in-store
access to LensCrafters optometrists, personalized service and
fashionable product assortment dovetail well with Macy's
strengths. As with Sunglass Hut, LensCrafters will enhance the
productivity of our stores and strengthen Macy's as a shopping
destination."
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