"Made in Naples" fashion is
walking down the catwalk this hoping to conquer European
markets.
The Italian Chamber of Commerce has invited operators from
Romania, Switzerland and Germany to Naples to foster
cooperation with local businessmen from the textile and clothing
industry and promote trade.
The idea was promoted by the Chamber of commerce through
its Euro-desk, a special agency for international promotion and
trade.
Twenty Swiss, German and Romanian importers selected by
the Italian Chambers of Commerce in Switzerland and Germany and
by the Italian Institute of Commerce in Bucharest watched "made
in Naples" dresses, bags and bathing-suits walk down the
catwalk.
The business-to-business meetings taking place in Naples
are intended to facilitate product-exchange deals.
According to Bruno Indelicato, marketing supervisor of the
Italian Chamber of Commerce in Switzerland: ''it's important to
be aware that German and Swiss businessmen are usually keen to
explore Italian products. They are particularly drawn to Italian
fashion and are familiar with the textile industry of the south
of Italy and the Neapolitan one in particular.
"Our objective is to make the products from these areas
even more attractive and strike deals".
Anisoara Condeescu, market analyst at the Italian institute
of commerce in Bucharest added: ''it's well-known that Romania
is a big producer of textile and apparel. Production
collaborations as well as commercial ones could be successful
because made in Italy is renowned and Rumanians like to dress
well too".
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