Rust dominates hues this fall

(ANSA) - Rome, October 19 - Rust is the best brown this fall in fashion and home design.
    This color, which has recently attracted an estimated three million posts by influencers on Instagram under the hashtag #rust and #rusty, is looking back at the favorite hue of the 1970s in all its nuances - ranging from bronze to mahogany.
    Celebrities including Emma Stone and Ryan Gosling have embraced the rust mania, attracting the media's attention with The Guardian hailing it has a must have for menswear.
    An international survey carried out by Espresso Communication for Bigi Cravatte Milano agreed, along with Forbes, The Times and The Sun, saying that rust is ideal both for classic staples and more eccentric pieces in fashion. More exciting than black and grey and more versatile than plain brown, rust is back on trend for a key reason - it blends in with a range of colors, both dark and pastels, and perfectly embodies a decade - the 1970s - that has reigned supreme in the fashion world for years and is still going strong in fall-winter 2018-2019 collections.
    From flowing skirts to trench coats, the most popular fall pieces will be warmed up by this shade which pays homage to a bygone era while embracing a modern edge.
    It also allows to break a longtime fashion rule - 'don't wear black and brown together' - especially when clothes are in luxurious fabrics such as silk and velvet.
    Rust can be mixed with more traditional colors, such as blue, red and pink, as well as with more daring hues that are going strong this fall-winter, such as mustard and various shades of green.
    Indeed, it is perfect to mix it with blue, petroleum and mustard, according to blogger Marie-Lou Peshe fashioninthemoonlight.com or even with fluo hues of green and lime while perfectly matching classic nuances of cream, hazel and black, according to another influencer, Pamela Soluri (tr3ndygirl.com).
    Stefano Bigi, of Bigi Cravatte Milano, said dark and intense hues are back for ties. "Blue, in a variety of hues, is dominating, along with burgundy, green and especially brown, which leaves room to several nuances of rust that are warmer and luminous", he said. This shade, in block colors, patterns or stripes is "sophisticated" and satisfies clients that dress in a more traditional way or use ties to give a touch of style to a more casual look, said Bigi.
    Used for accessories, such as belts, rust is also going strong in makeup and hair color with in particular a shade called Midlight Red, invented by Los Angeles hair colorist Matt Rez, which created rusty highlights seen on Emma Stone and Dakota Johnson on the red carpet of the Venice film festival last month.
    And rust is also going strong in architecture, design and interior decoration to create atmospheres that evoke the past while remaining grounded in modernity with furniture, floors, walls and surfaces mixing shades of rust to warm up the atmosphere.