Rust is the best brown this fall
in fashion and home design.
This color, which has recently attracted an estimated three
million posts by influencers on Instagram under the hashtag
#rust and #rusty, is looking back at the favorite hue of the
1970s in all its nuances - ranging from bronze to mahogany.
Celebrities including Emma Stone and Ryan Gosling have
embraced the rust mania, attracting the media's attention with
The Guardian hailing it has a must have for menswear.
An international survey carried out by Espresso Communication
for Bigi Cravatte Milano agreed, along with Forbes, The Times
and The Sun, saying that rust is ideal both for classic staples
and more eccentric pieces in fashion.
More exciting than black and grey and more versatile than
plain brown, rust is back on trend for a key reason - it blends
in with a range of colors, both dark and pastels, and perfectly
embodies a decade - the 1970s - that has reigned supreme in the
fashion world for years and is still going strong in fall-winter
2018-2019 collections.
From flowing skirts to trench coats, the most popular fall
pieces will be warmed up by this shade which pays homage to a
bygone era while embracing a modern edge.
It also allows to break a longtime fashion rule - 'don't wear
black and brown together' - especially when clothes are in
luxurious fabrics such as silk and velvet.
Rust can be mixed with more traditional colors, such as blue,
red and pink, as well as with more daring hues that are going
strong this fall-winter, such as mustard and various shades of
green.
Indeed, it is perfect to mix it with blue, petroleum and
mustard, according to blogger Marie-Lou Peshe
fashioninthemoonlight.com or even with fluo hues of green and
lime while perfectly matching classic nuances of cream, hazel
and black, according to another influencer, Pamela Soluri
(tr3ndygirl.com).
Stefano Bigi, of Bigi Cravatte Milano, said dark and intense
hues are back for ties.
"Blue, in a variety of hues, is dominating, along with
burgundy, green and especially brown, which leaves room to
several nuances of rust that are warmer and luminous", he said.
This shade, in block colors, patterns or stripes is
"sophisticated" and satisfies clients that dress in a more
traditional way or use ties to give a touch of style to a more
casual look, said Bigi.
Used for accessories, such as belts, rust is also going
strong in makeup and hair color with in particular a shade
called Midlight Red, invented by Los Angeles hair colorist Matt
Rez, which created rusty highlights seen on Emma Stone and
Dakota Johnson on the red carpet of the Venice film festival
last month.
And rust is also going strong in architecture, design and
interior decoration to create atmospheres that evoke the past
while remaining grounded in modernity with furniture, floors,
walls and surfaces mixing shades of rust to warm up the
atmosphere.
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