Sky,others to form new distribution firm (2)

(ANSA) - Rome, August 29 - Sky Italia, Cattleya, Indiana, Italian International Film, Palomar and Wildside on Monday announced a deal to set up a new film distribution company in the next few weeks. "This new reality is being born to support and stimulate Italian cinema, through an innovative, open and participatory model," a statement said. "For the first time," it said, "a media company operating in the pay and free sectors and some major Italian independent producers are joining forces to offer the market new opportunities, with the possibility of trying different paths both on the level of distribution models and on that of contents and language, enriching cinema offerings to the advantage of cinema lovers, the public and consumers in general".