DMO Dolomites focuses on Giro d'Italia, Eastern Europe

Province of Belluno presents its tourist offerings


Belluno, May 31 - The DMO Dolomites Consortium continues to promote its winter and summer tourism packages to a wide audience of potential tourists. First following the Giro d'Italia cycling race, with three evenings of presentations in Florence, Bologna, and Bari; then following the tourism market in Northern and Eastern Europe, which has grown significantly in recent years both in terms of nights booked as well as in median spending per tourist. During the evenings of the presentations for the packages tied to the Giro d'Italia, the recurring theme was cycling tourism. Many tour operators liked the new product "The Legendary Uphills of the Giro d'Italia". The other tourism proposal, related to the Great International Cycling Routes, confirmed its enormous appeal. Talks with various agencies, tour operators, corporate circles and ski schools also dealt with the winter offerings, which are always well-received from Italy's north down to its south. The DMO Dolomites Consortium came with a task force including operators from all the valley consortiums. After the Giro d'Italia, it was Eastern Europe's turn. The DMO Dolomites Consortium, supported by the experience of the Dolomiti Stars tourism consortium, organised some promotional evenings abroad to present the winter tourism offerings. Representatives from the various valley ski-area consortiums - Civetta, San Pellegrino, Arabba-Marmolada, Cortina d'Ampezzo, San Vito di Cadore, Auronzo di Cadore, Misurina, Comelico, Forcella Aurine and Dolomiti Prealpi representing Nevegal and Monte Avena - met with agencies, tour operators, and specialised journalists in four different appointments in Prague, Krakow, Warsaw, and Gdansk. "The objective is that of consolidating the synergies with tourism operators from different European countries and keeping the level of attention and interest high towards the resorts in the area," said DMO Dolomites Consortium. DMO said it would do so by "tapping into that swathe of tourism, in constant expansion, in search of a holiday that can combine outdoor sports, well-being, and fun, looking for the most beautiful views in the Dolomites, a UNESCO World Heritage Site," DMO said. "New tour operators are also showing up, and it's important to be present and renew the trust that tourists of these countries place in our tourism offerings".

In collaboration with:
Provincia di Belluno e Consorzio DMO Dolomiti