Hailed as a springboard for global companies looking to dive deep into the Chinese market or expand
their business, the China International Import Expo (CIIE), the world’s first import-themed nationallevel
trade fair, is scheduled to take place for the seventh time this November in Shanghai.
The preparation work is in full swing, as over 240,000 sqm of the Business Exhibition area have been
booked by early exhibitors, including nearly 200 Fortune Global 500 companies and industrial giants.
Foreign businesses reap the fruits of the past CIIEs.
Over the past six years, companies from 173 countries and regions have made appearances in the
CIIE and achieved tentative transactions worth $424.23 billion.
“The CIIE provides a platform for international trade cooperation and exchange, where global
companies and agencies can interact directly with Chinese consumers while networking with industry
players and possible business partners,” said Jorge Viana, president of the Brazilian Trade and
Investment Promotion Agency.
Triunfo, Brazil’s largest producer of organic Yerba Mate, has become increasingly-reputed among
Chinese consumers since its top-quality products showed up at the fourth CIIE. “The expo not only
helps us grow our business in the Chinese market, but it promotes cooperation between raw material
suppliers, buyers and distributors,” stated Leon Lee, a representative of the firm.
In addition to the Business Exhibition, 72 countries and international organizations wowed visitors with
their scientific and technological achievements, culture and art at the Country Exhibition of the sixth
CIIE.
“The Netherlands has increased its international presence through the CIIE in areas including
investing environment, technical advancements, environmental preservation, and life and well-being,”
said Wim Geerts, ambassador of the Netherlands to China.
Hongqiao International Economic Forum puts spotlight on global issues.
The sixth Hongqiao International Economic Forum, had a record attendance of over 8,000 participants
and featured 22 sub-forums on a range of subjects.
Eyeing to become a more productive and impactful event, the forum’s organizers held a symposium in
Beijing and invited more than 130 persons to contribute to this year’s themes and topics.
Yi Xiaozhun, former deputy director-general of the World Trade Organization, pointed out the forum
should maintain its focus on openness to promote cooperation and mutual benefits amid the
fragmented world economy.
Similar seminars will ensue to solicit opinions, ideas and suggestions for topics to be discussed during
this year’s forum.
CIIE 2024 welcomes more participants.
The seventh CIIE will hold another series of global roadshows from March 20 to 28 in Brazil, Portugal
and the Netherlands, and more local firms are invited to participate in CIIE.
With so many showing interest in being a part of the expo, grab your spot now at:
https://www.ciie.org/exhibition/f/book/register?locale=en&from=press
Contact: Ms. Cui Yan
Tel.: 0086-21-968888
Email: exhibition@ciie.org
Website: http://www.ciie.org/zbh/en/
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