EU tells Big Tech to label AI-generated content

(ANSA) - ROME, MAR 27 - The EU has called on tech giants like Facebook, X and TikTok to mitigate the specific risks linked to artificial intelligence in view of June's European election by, for example, using labels that clearly indicate content created by the new technology, such as deepfakes.
    The recommendations are part of a series of guidelines produced by the European Commission within the framework of the Digital Services Act (DSA) aiming to preserve the integrity of election processes and combat disinformation, the scale of which risks being amplified with the spread of AI.
    The platforms have also been asked to take other measures, including the introduction of a response mechanism to incidents in order to reduce their effect on election results and turnouts.
    The EU also suggested they equip themselves with teams with adequate resources and use the analysis and information available on local risks and the use of their services by users to search for information before, during and after elections, thus improving the mitigation measures.
    "2024 is a significant year for elections," said European Internal Market Commissioner Thierry Breton.
    "That is why with today's guidelines we are making full use of all the tools offered by the DSA to ensure platforms comply with their obligations and are not misused to manipulate our elections, while safeguarding freedom of expression".
    The guidelines are for very big search engines and digital platforms, under the DSA, the EU's main instrument to impose restrictions on Big Tech, above all when it comes to content moderation. (ANSA).