Nutella teams up with ANSA to mark anniversary

(ANSA) - ROME, OCT 7 - Nutella has teamed up with ANSA to mark its 59th anniversary with the iconic spread issuing 59 limited edition jars featuring news stories taken from the archives of Italy's premier new agency.
    The scheme, titled Nutella With You, recounts scientific discoveries, inventions and many other historical landmarks that have occurred since the hazelnut flavoured spread was invented in 1964.
    A QR code on the jars will give access from October in sales outlets across Italy to stories and pictures selected by ANSA to create a digital show of each passing year.
    They include the birth of Nutella, the advent of email in 1971, the erasable pen in 1981, the arrival of the World Wide Web in 1991, and the first smartphones in 2007.
    What's more, working with Spotify, Nutella has created a sound track to enable buyers to immerse themselves in the atmosphere of each year.
    The lucky buyers will be able to make their own playlist, Nutella maker Ferrero said. (ANSA).