110 firms sign up to MilanExpo food pavilion - Cibus è Italia

(ANSA) - Milan, January 27 - Some 110 companies have already signed up to be present at Cibus è Italia, the food enterprises pavilion at Expo 2015, ANSA sources said on Tuesday.
    The pavilion is being organised by Federalimentare, the association of food enterprises operating under the umbrella of Italy's powerful industrial employers' association Confindustria, and Fiere di Parma, which organizes the annual Cibus international food trade fair, to promote the best of Italy's food and agricultural products to visitors and buyers at the World's fair.
    To this end 12 delegations comprising over 300 buyers from a total of 35 countries have been invited to the pavilion over the course of the six-month Universal Exhibition on the theme 'Feeding the planet, energy for life' to meet with producers and take part in business-to-business activities aimed at promoting Made in Italy food products overseas. Meanwhile, work continued Tuesday to construct the pavilion, which contemplates two adjoining three-storey structures extending over a total of 7,000 square metres of exhibition space, located strategically near one of the main entrances to the fair for visitors and sector professionals alike.
    The interior and exterior decor will tie in with that of the Italy Pavilion, for which the food enterprises pavilion will provide an industrial 'mirror'.
    There will be 15 theme routes involving 3D-image projections, scenery and other interactive elements dedicated to key sectors in the food industry, allowing visitors to discover Italy's agricultural industries and their main players and products, its brands and the entrepreneurs who have created and developed them.