(ANSA) - Venice, October 3 - The Lavazza 2020 calendar, with
photos by American photographer David LaChapelle, is a testament
to poetry and the search for beauty as the way to reconnect us
with the environment and give the planet a future.
The calendar, titled "Earth CelebrAction", is the latest stop
on the brand's road to environmental sustainability, which
Lavazza inaugurated in 2015 with the trilogy dedicated to the
Earth Defenders, shot by the photographers Steve Curry, Joey
Lawrence, and Denis Rouvre.
Through their views filled with humanity and empathy, they
unforgettably represented the faces of those who protect the
earth every day.
The search for positive stories that can portray a fragile
ecosystem that is still full of powerful vital energy was
followed up with the British photographer Platon, who in 2018
created the project "2030: What Are You Doing?" dedicated to the
17 UN Sustainable Development Goals.
In 2019, American photojournalist Ami Vitale, who has worked
with National Geographic and is among the most well-known
contemporary photojournalists, documented six art projects
focusing on nature, created in Thailand, Morocco, Switzerland,
Columbia, Kenya, and Belgium.
The shots from the project by LaChapelle were presented
Thursday in the presence of Francesca Lavazza, a member of the
board of the Lavazza Group; Michele Mariani, creative director
of the Armando Testa agency; and Denis Curti, director of La
Casa dei Tre Oci.
The photos were taken in Hawaii, where LaChapelle has lived
for several years on a sustainable farm.
LaChapelle, the "pop enfant terrible" discovered by Andy
Warhol, experienced an existential change that increased his
interest in landscape photography with a special focus on the
environment.
Francesca Lavazza called his a "current vision that marries
with that of the brand and that invites us to look at the earth
as a place to guard and protect, safeguarding its beauty".
Lavazza 2020 calendar shows beauty
Brand continues artistic path for environmental sustainability