Invicta marks 110th anniversary

(by Patrizia Vacalebri) (ANSA) - Rome, August 23 - Invicta is celebrating its 110th anniversary with a limited edition backpack, profits from which will be donated to the Italian NGO Emergency. The backpack will be a leather, handmade version of the model that Treccani named one of Italy's 90 'icons' of history and fashion. Only 110 pieces of the 'Jolly 110 Limited Edition' will be available and proceeds from online purchases will go to Emergency's humanitarian activities in the Goderich pediatric center in Sierra Leone. Although they started out as an accessory targeting the very young in the 1980s, Invicta backpacks soon became a trendy item for free time activities, sports and travel for an entire generation.
    Invicta was founded in England in 1906 to produce bags and arrived in Italy in 1906 in Turin's Borgo del Fumo. In 1939, Invicta invented and patented the modern fanny bag. Over time, through its experience with mountain climbing and exploring, it began to broad its range of products and offer sunglasses, berets, ski bags and other outdoor accessories. In the 1980s, it and its Jolly backpack became a must-have item for entire generations of youths and a social and fashion phenomenon. Invicta then began producing clothing, shoes and accessories for leisure activities, becoming part of the Gruppo Seven in 2006. Some of the 110 limited edition backpacks will be donated to people who have contributed over time to the brand's success and others will be available for purchase on the Invicta website starting on August 24. All proceeds will go to the Italian NGO Emergency to support its activities in the Goderich pediaric center in Sierra Leone, one of the poorest countries in the world.