Fashion as a window onto the personality

(ANSA) - Rome, May 29 - Feel like going out in a new pair of sunglasses, a huge designer bag, a trendy skirt and a mix of colors? Whatever one's choices, they could be more revelatory of one's inner self than one might care to think.
    A new study by cognitive psychologist, professor and author Maria Beatrice Toro commissioned by Cotton USA - the nternational division of the National Cotton Council of America - suggests 'clothing codes' tell a great deal about personality.
    "We tasked the doctor with understanding how certain looks and accessories are de-codified by women from middle to high social and cultural backgrounds," Cotton USA international marketing exec, Stephanie Thiers-Ratcliffe. "We wanted to understand what lies behind their opinions and choices".
    The study on a group of eight women aged 25-45 revealed that "being aware of non-verbal messages that emerge from clothing codes - a de facto social mask - is fundamental to understanding what we are communicating to others." It can be summed up as "tell me how you dress and I'll tell you who you are," said Toro.
    "For example, a complex look with an excess of overlap conveys insecurity," she said.
    On the other hand an outfit that has overall simplicity and a lack of useless frills denotes someone "authentic and reliable".
    Jeans, a T-shirt and cotton socks tend to be perceived as relaxed and self-confident, although there is a fine line between the casual look and outright neglectfulness. "People who don't appreciate simplicity tend to have a deep desire to be center stage, sometimes without even admitting it to themselves," the psychologist concluded.
    The women surveyed agreed that wearing a tracksuit anywhere but the gym is to be avoided, and that casual looks must include a touch of chic, or they become depressing.
    Attention to new materials and a preference for natural, high-quality fabrics denote independent personalities, the survey showed. Ultimately, said the women surveyed, the perfect outfit should be based on three rules. It should be focus one one stand-out piece of clothing, with not more than two colors and three accessories at the most. Following these three rules will generate a balanced effect, conveying the impression of someone who is accessible, committed and reliable.