(ANSA) - ROME, NOV 9 - The new 'Genius Italy' exhibit at Expo
Dubai showcases Italian ingenuity, Industry Minister Giancarlo
Giorgetti said in unveiling the show along with Unioncamere
chambers of commerce Vice President Antonio Paoletti.
"The show," a statement said, "is a detailed manifesto of
Italian industrial design, able to offer, with works of Italian
ingenuity, a journey through the evolution and characteristics
of the most creative products, which show how to make, stimulate
and lead innovation".
It said "from the 1960s to our time, it in fact presents not
only objects that have become world design icons and have
profoundly influenced daily life, but also the newest and most
innovative goods, and the most cutting-edge technological
research".
The exhibit takes the visitor on a journey through five areas:
imaginable, workable, relationable, liveable and moveable.
The Italian Industrial Design Association, ADI, worked on the
project with Unioncamere and the Italian Trade Agency (ITA).
(ANSA).
Expo Dubai: 'Genius Italy' showcases Italian ingenuity
Exhibit inaugurated by Giorgetti and Paoletti