(ANSA) - ROME, MAY 26 - A 'Miss Sexy Bum' contest has been scrapped near Turin after an outcry against alleged sexism and objectification on social media.
The 'Lato B' (B-side) competition for best female rear of the year was set up by the municipal culture body in Bollengo, a small town in the Turin metropolitan area.
The committee has now replaced the Sexy Bum contest with the Miss Smile competition, replacing all the posters for the event.
The association apologised to everyone who had felt offended saying "it was not our intention to objectify women".
photo: Miss Earth 2019 beauty pageant (ANSA).
'Miss Sexy Bum' contest scrapped after social-media outcry
Replaced by Miss Smile competition after 'objectification' row