(ANSA) - TURIN, SEP 22 - After entering the world of ice
lollies, Italian chocolate giant Ferrero Rocher on Wednesday
launched a new chocolate bar aiming for a chunk of the world's
578 million euro market.
The segment is constantly growing and in large-scale retail
alone is worth some 439 million euros with 45% of the market
taken by only two players, the candy maker said.
The launch of the new bar will involve, as well as Italy, also
Germany, the UK, Russia, Austria, France, Poland, Belgium, the
Netherlands and Luxembourg this year, and next year Spain,
Portugal and the USA. (ANSA).
Ferrero Rocher launches chocolate bar
Aims to claim chunk of 578 mn euro market