(ANSA) - Rome, April 1 - Italian candy maker Ferrero on
Monday snapped up two of US multinational Kellogg's snacks and
biscuits units.
Kellogg announced its intention of selling Ferrero two of its
snacks and biscuits brands, Keebler and Famous Amos, less well
known abroad than its iconic cornflakes.
Among other things, they make traditional chocolate cookies.
The operation is worth about $1.3 billion.
Ferrero beat out a rival bid from US Hostess Brands.
Ferrero snaps up Kellogg's snacks and biscuits
Keebler and Famous Amos brands sale envisaged for $1.3 bn