(ANSA) - Rome, March 6 - An Italian farmers' trade group on
Friday struck out at English language transmissions of
Masterchef for using the word 'parmesan'.
Coldiretti demanded that Masterchef in countries like the
United States and Australia use the official names Parmigiano
Reggiano or Grana Padano to refer to Italy's famous hard cheeses
that have become a popular condiment worldwide.
Coldiretti said the global viewers should be educated to
respect Italian culinary traditions.
The move came amid a drive to stop inferior foreign clones
of famed products like Parmigiano.
Coldiretti slams Masterchef for saying 'parmesan'
US and Australian TV shows 'shd use Italian terms'