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Italians change beauty habits in light of crisis

Cosmetics purchased at discount stores or on line

Redazione Ansa

(ANSA) - Rome, June 17 - Italians have changed their spending habits with respect to beauty products and services in light of the ongoing economic crisis but they have not renounced pampering themselves altogether, according to a study released on Tuesday.
    Instead they make cosmetics purchases at discount stores, supermarkets, monobrand stores or by correspondence or on the internet, the fifth edition of Beauty report prepared on behalf of the national association of cosmetics businesses Cosmetica Italia said. Some 43.5% of respondents out of a total of 2,150 said they had limited spending on principle as a result of the crisis.
    However 35.4% added that they were beginning to feeel the need to 'react' by buying quality products even if these were pricey.
   

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