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Italy ranks second-highest in Europe for sales of Viagra

Over 6 mn pills sold in 2013 to treat erectile dysfunction

13 November, 16:39
Italy ranks second-highest in Europe for sales of Viagra (ANSA) - Milan, November 13 - The Lombardy region in northwestern Italy leads the country in the volume sold of the medication Viagra, while central Emilia Romagna reports the greatest per capita annual sales, according to figures released Wednesday.

As the medication to treat erectile dysfunction marks its 15th anniversary, the research shows that Italy is the second-largest consumer of Viagra in Europe, after Britain, with 86 million tablets sold since it came to market.

In Italy, more than six million pills have been sold to date this year, with Lombardy claiming more than one million of those tablets.

Measured on a per capita basis, Emilia Romagna reported an average sales volume of 588 tablets for every 1,000 men over age 40, followed by Tuscany with levels of 563 pills for every 1,000 men over 40.

The region of Liguria reported sales of 546 pills per 1,000 men over 40 while the region that consumed the least amount was Basilicata, with only 230 Viagra pills for every 1,000 men over age 40.

Among Italian cities, Rome holds the record for the largest number of tablets sold this year, at more than over 570,000, followed by Piacenza, Rimini and Livorno.

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