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Barilla president says won't ever use gay families in ads

'Classic family fundamental' says world's biggest pasta maker

26 September, 14:07
Barilla president says won't ever use gay families in ads (ANSA) - Rome, September 26 - The president of Barilla, the world's biggest pasta maker, said Thursday he would never make ads that portrayed gay families. "I would never make a spot with a homosexual family. Not out of a lack of respect but because I don't see it like they do. (My idea of) family is a classic family where the woman has a fundamental role," said Guido Barilla on Italian radio program La Zanzara. "We have a different concept with regard to the gay family.

For us, the concept of the sacred family remains a fundamental value of the company". Show hosts responded that gay people also eat pasta.

"That's fine if they like our pasta and our communication, they can eat them. Otherwise they can eat another pasta. You can't always please everyone," said Barilla, one of three brothers who control the privately held company. "I respect everyone who does what they want to do without bothering others. I'm also in favor of gay marriage. But not adoption in gay families. "As a father of multiple children, I believe it's very hard to raise kids in a same-sex couple". (photo: Guido Barilla, left, with two brothers)