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'Spumante to beat champagne worldwide on New Year's Eve'

Italian bubbly will edge out French rival thanks to record sales

27 December, 19:25
'Spumante to beat champagne worldwide on New Year's Eve' (ANSA) - Rome, December 27 - Italian spumante will beat French champagne when corks are popped around the world this New Year's Eve, Italian farmers' association Coldiretti said Tuesday.

The Italian bubbly is set to edge out its French elder cousin thanks to a record 25% rise in sales in the first 10 months of the year, Coldiretti said, compared to just 3.5% for champagne.

More than 300 million bottles of spumante will be opened on the night of December 31 thanks to growth spurts of 37% in the United States, 25% in the UK and 8% in Germany, the leading spumante importer, Coldiretti said.

Among the new lovers of Italy's bubbly is Russia, fourth in the import standings with a record rise of 40%.

"Italian spumante's success abroad is accompanied by its unquestioned leadership in Italy where nine out of 10 toasts will be 'Made in Italy'," Coldiretti said. Coldiretti said spumante was riding high despite the economic crisis at home and abroad.

"Sales are anti-cyclic and there will be an estimated 2% rise in household consumption in Italy at the end of the year, in clear contrast with the general economic trend".

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