Snaidero: sells activities and brands in Germany
CEO Manelli, we will focus on our made in Italy kitchen
13 April, 13:04Snaidero considered that its presence in the German market, through the subsidiary Rational, was no longer strategic due to the useless and inefficient overlaps in both retail and contract distribution at the European and global level.
The sale also represents a solid and definitive sign of discontinuity concerning past management and allows the growth of the other companies and historical group brands.
Massimo Manelli, CEO of Snaidero, underlined that "Snaidero kitchens are the symbol of Italian industry globally. They are excellent examples of Made in Italy products with their roots in craftsmanship and an all-Italian passion for design and absolute quality. The transaction we have completed with the Bravat group - he added - will allow us to focus on the development of the Snaidero brand globally and the Arthur Bonnet and Comera brands in the French market." (ANSA).