Some 22% of Italians have stopped using a social network over the last year, according to the Digital Consumer Trends Survey 2021 of Deloitte, published Tuesday.
The three main reasons for abandoning social media are getting tired of the content (35%), the excessive presence of fake news (25%) and concerns over one's privacy (21%), the survey said.
Some 73% of those owning a smartphone in Italy used social media platforms or messaging apps on a daily basis in 2021, the report said.
Video on demand services rose significantly among the over 65s.
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