The southern Italian city of Matera
became a star among art cities well before its proclamation as
European cultura capital 2019, with a 152.4% rise in tourist
stays over the last seven years, a survey from the Florence
Tourist Study Centre showed.
The study, presented Thursday at the launch of the 21st
Tourism Bourse for Italy's Top 100 Art Cities, also highlighted
Padua (+44.9%), Verona (+44.7%), Rome (+30.6%), Bologna
(+26.5%), Florence (+25.2%) and Venice (+22.3%).
The Bourse also heard that tourism in Italy's art cities rose
by 2.4% over the last 20 years and by 3% in 2016.
In 2016 there were a total of 41.5 million arrivals (36.2% of
total tourist arrivals in Italy), with the ranks of foreigners
rising to now account for 70% of the total.
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