Vinitaly opened its China
roadshow together with the Italian Trade Agency (ICE) in Beijing
at the Hotel Conrad, just steps from the central neighbourhood
of Sanlitun.
A total of 50 companies presented 500 brands with a record
programme of 800 B2B meetings with importers, buyers, and local
distributors.
"It's a really good start, the result of the extraordinary
work of Vinitaly and ICE, which shared their databases to allow
this incredible participation," said Giovanni Mantovani,
director general of Veronafiere, which owns the Vinitaly brand.
Mantovani told ANSA that the Far East will be an increasingly
strategic area for Veronafiere's activities, with new
initiatives in China and Japan.
In the wine sector, the area is expected to become equal to
that of North America.
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