Valpolicella to close its 50th in NY

Amarone popularity soars, with 13% exported to US

(ANSA) - Rome, November 28 - Valpolicella wines will be featured on December 4 in New York as part of the conclusion of the Valpolicella Wine Consortium's celebratory tour for the 50th anniversary of the Verona-area wine.
    The event will take place at SevenFifty House in Manhattan with a walk-around tasting, organised with the Gallavant Group and SevenFifty.
    New York is a strategic market for Valpolicella wines, which are loved by the city's residents, and 13% of Amarone is exported to the US.
    "In a time when the growth of Italian wine in the United States is showing signs of slowing, it is important to test the appeal of our wines in the New York market, which has always conditioned the choices of American consumers, also in light of the Christmas gift-giving season," said Olga Bussinello, director of the Valpolicella Wines Consortium.
    According to estimates by the Vinitaly-Nomisma Wine Monitor Export Observatory in 2018, still wines in the American market are growing moderately in volume (+0.9%) and also in value, remaining within a +2% limit.


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