The beauty and cosmetics industry is
gearing up to take centre stage with the 53rd Cosmoprof
Worldwide Bologna trade fair, which is set to take place from 28
April to 2 May 2022.
After two years in which it was not possible for people to be
physically present because of the pandemic, the initiative
provides the opportunity for professionals to meet, discover new
things and get updated in a way that is only possible when there
is face-to-face contact.
There will be more than 30 pavilions, including the
Cosmo|Perfumery & Cosmetics, Cosmo|Hair, and Nail & Beauty Salon
macro areas, hosting over 2,700 companies from 70 countries,
with 26 country pavilions and buyers from at least 90 countries
around the world.
"After two years of stopping the exhibition activities in
attendance, the 2022 edition of Cosmoprof Worldwide Bologna is a
sign of optimism and confidence in the ability of the industry
to restart", said Gianpiero Calzolari, President of the
BolognaFiere complex where the fair takes place.
The fair, which was presented in Milan on Thursday, will feature
'Cosmotalks', a programme of topical content to help foresee the
development of the beauty market, 'Cosmopack', the only fair
that hosts all sectors of the supply chain, and within it
CosmoFactory, which takes the whole productive process of a
cosmetic product, from the creation to the packaging, into the
pavilions.
CosmoFactory will develop the concept of diversity, a
characterizing element of the evolution of a multi-ethnic and
multicultural society.
CosmoTrends, the report drafted exclusively by the
internationally renowned trend agency Beautystreams', returns
too.
Then there will be the 'Cosmoprof & Cosmopack Awards' for the
best services and highest impact products.
At the Service Center, an ad hoc area will be dedicated to
BeautyTech companies, with the most revolutionary innovations,
technologies, and apps, including those by six Italian
start-ups..
Finally, there is 'Cosmoprime', the selected-entry pavilion
devoted to the highest ranges.
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