Italian fashion house Gucci is to
follow in the footsteps of Giorgio Armani, Hugo Boss, Stella
McCartney, Yoox Net-a-Porter, Cos, H&M, OVS and Zara and go
fur-free next year, according to president and CEO Marco
Bizzarri.
The company will stop using animal fur in its collections as
of spring/summer 2018, Bizzarri said during Kering Talk 2017 at
the London College of Fashion.
Kering is the international luxury group of which Gucci is a
subsidiary.
The CEO said animal fur has gone "out of fashion" and
reiterated Gucci's "absolute commitment to making sustainability
an intrinsic part of our business".
He also pledged to donate revenue from sales of its remaining
fur items to animal rights associations such as Humane Society
International (HSI) and Italy's Anti-vivisection League (LAV).
Kitty Block, president of HSI, welcomed the move as a
"compassionate decision".
"Gucci going fur-free is a huge game-changer," she said in a
statement.
"For this Italian powerhouse to end the use of fur because of
the cruelty involved will have a huge ripple effect throughout
the world of fashion".
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