Custom-made products are the new
frontier of the beauty industry with innovative technologies set
to revolutionize make-up and hair styling.
New apps are being studied to help clients match their skin
type and features to the appropriate cream and make up along
with technologies to improve hair, said Guive Balooch, the
global vice-president of the Connected Beauty Incubator at
L'Oréal Research and Innovation, at an event in Milan.
And a number of custom-made products are already available on
the market.
An example is the Teint Particulier Custom Made Foundation by
Lancome, which is on sale only in 15 stores in the United States
and will be available in Milan on October 17 and then in Rome.
The product has a patented technology to scan skin and,
thanks to a series of algorithms, generate up to 7,200 different
nuances to create in a few minutes a custom-made foundation for
the client.
A recently patented product is L'Oreal's Makeup and Nail
Genius - a simulator that can be activated on a smartphone to
reproduce the image of a made-up face, which has been downloaded
20 million times in 65 countries worldwide.
Style My Hair uses the same system with over 50 cuts and 30
different hair colors.
"We are going through a transition phase towards
personalization, we still have many challenges ahead", the
researcher said.
Kerastase Hair Coach has won this year's International CES
Innovation Award and should hit the market in January.
It is a brush that, through its sensors, communicates with a
Wifi or Bluetooth system through a mobile app the condition of
the hair and suggests ways to improve it.
Meanwhile a million of My Uv-Patch will be on the market next
year, matched to Anthelius sunscreens by La Roche Posay.
They are super thin band-aids that once on the skin provide
to an app personalized information to sunbathe correctly.
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