Feel like going out in a new pair of
sunglasses, a huge designer bag, a trendy skirt and a mix of
colors?
Whatever one's choices, they could be more revelatory of
one's inner self than one might care to think.
A new study by cognitive psychologist, professor and author
Maria Beatrice Toro commissioned by Cotton USA - the
nternational division of the National Cotton Council of America
- suggests 'clothing codes' tell a great deal about personality.
"We tasked the doctor with understanding how certain looks
and accessories are de-codified by women from middle to high
social and cultural backgrounds," Cotton USA international
marketing exec, Stephanie Thiers-Ratcliffe.
"We wanted to understand what lies behind their opinions
and choices".
The study on a group of eight women aged 25-45 revealed
that "being aware of non-verbal messages that emerge from
clothing codes - a de facto social mask - is fundamental to
understanding what we are communicating to others."
It can be summed up as "tell me how you dress and I'll tell
you who you are," said Toro.
"For example, a complex look with an excess of overlap
conveys insecurity," she said.
On the other hand an outfit that has overall simplicity and
a lack of useless frills denotes someone "authentic and
reliable".
Jeans, a T-shirt and cotton socks tend to be perceived as
relaxed and self-confident, although there is a fine line
between the casual look and outright neglectfulness.
"People who don't appreciate simplicity tend to have a deep
desire to be center stage, sometimes without even admitting it
to themselves," the psychologist concluded.
The women surveyed agreed that wearing a tracksuit
anywhere but the gym is to be avoided, and that casual looks
must include a touch of chic, or they become depressing.
Attention to new materials and a preference for natural,
high-quality fabrics denote independent personalities, the
survey showed.
Ultimately, said the women surveyed, the perfect outfit
should be based on three rules. It should be focus one one
stand-out piece of clothing, with not more than two colors and
three accessories at the most.
Following these three rules will generate a balanced
effect, conveying the impression of someone who is accessible,
committed and reliable.
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