Alitalia, Coca Cola partnership sealed

Drinks to be distributed on flight routes

(ANSA) - Milan, October 23 - Coca Cola and Alitalia will be travelling companions in the years ahead thanks a commercial partnership that will bring some leading Coca-Cola Company brand products to the Italian national carrier's passenger routes, officials said Friday.
    The agreement presented at Milan Expo aims to develop a strategy that includes joint promotional activities, competitions and prizes for consumers and synergies in communication and the setting up of special areas in VIP Alitalia lounges.
    Coca Cola and Alitalia have chosen to celebrate their partnership at Expo, with a special symbol - the Coca Cola Contour Bottle, which is 100 years old this year, made with the colours and design of the new Alitalia Etihad brand. It will be exhibited in Alitalia VIP Lounges in airports throughout the peninsula.
    "We are proud to celebrate this important collaboration that sees two active partners who share the same values of the Italian spirit, excellence and innovation," said the director of Coca Cola Italy and Albania, Tiziano Cameroni.
    "The Coca-Cola system has been present in Italy for nearly 90 years, and this long presence in our country allowed the company to establish deep economic, social and cultural roots." "According to a study by the Boccini University, Coca Cola's impact on Italian GDP is 0.05%.
    "We are proud to say that we are Italians, and we have seen in Alitalia, the national carrier that has always taken Italian values to the world, a great partner to help us further affirm our Italian nature." Alitalia VIce President for Marketing Marco Martinasso added that "Both Alitalia that Coca Cola are synonymous with excellence. The values we share are the desire to create, for our customers an experience of pleasant satisfaction. Clearly we do it in different ways.
    "Alitalia's cardinal objective, especially in this relaunch that started in 2015, is to offer an even better service to its passengers with connections and a capacity to reach destinations that we did not have before." "Coca Cola is a brand that, as we are trying to do ourselves, has been able to transfer messages quickly, knowing how to match the supply needs of individual countries".


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