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  1. ANSA.it
  2. English
  3. Expo 2015
  4. At Expo, Lavazza unveils 2016 calendar

At Expo, Lavazza unveils 2016 calendar

Shows Earth defenders, from father to son

(ANSA) - Milan, September 28 - Lavazza unveiled its 2016 calendar Monday at Expo.
    It features 13 photos of under-40 environmentalists shot by New York photographer Joey L.
    Proceeds from the sale of the limited-edition calendar titled From Father to Son will go to support Slow Food's four-day event Terra Madre Giovani (Mother Earth Youth) to take place October 3-6.
    The event will focus on environment, sustainability, and nutrition, and is expected to draw over 2,000 young farmers from 120 countries around the world.
    The guest farmers will be hosted by 500 families in the Lombardy region.
    "The future of food is in their hands," said Slow Food founder Carlo Petrini.
    "We're sure that after having participated in the event they'll go home with the self-esteem they need to move forward in their work and change the world".
    Italian graphic designer and illustrator Armando Testa served as creative director for the calendar, which shows young defenders of the Earth working with their fathers as knowledge about how to defend biodiversity and local resources is passed on from generation to generation. "We wanted to give both an epic and an intimate image of them, that would restore the bond between fathers and sons, mothers and daughters," said the calendar's 25-year-old photographer, Brooklyn-based Joey Lawrence, better known simply as Joey L.
    Lavazza Corporate Image Director Francesca Lavazza said the project has a wide-ranging social message.
    "What we are cultivating together with these people - who are trying to give their children a future with their efforts and their ambition - are the dream and the hope of handing something important down to new generations," she said.
   

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